At any exhibition or trade show, capturing the leads will be the topmost priority for people. With the best lead capture tool, you can have them signed on the dotted lines at your custom exhibition stands the UK.
Here, we profile 5 of the best solutions for organizers that can be deployed across your event not only for the benefit of exhibitors but also to enhance the experience of your attendees.
New to the market this year is yellobox. According to its creators, it’s both affordable and scaleable and with it, they hope to “disrupt the SME exhibition space”.
As the name suggests, the technology is contained within portable boxes, known as yelloboxes, and all data flows through one yellohub, which is positioned in the venue and connected to the Cloud.
A yellocard, which is provided as an entry badge, is simply tapped on the yelloboxes to capture exhibitor content.
With the use of any web-enabled device the exhibitor can give the attendees at a bespoke exhibition something that can give the captured attendee details. All attendee details can be exported to Excel at any time during or post-event.
Starting at $9,000 (£6,940), Poken provides a higher-end solution utilizing smart badges with ‘Touch-to-Collect’ microchips. Exhibitors load their marketing documents or any other relevant content into Touchpoints; sensors that can be placed anywhere around the venue.
By touching their smart badge on the sensor that can opt-in leaving in a digital business card every time an attendee collects this information at your custom exhibition stands the UK. The exhibitor has the details of everyone who has dropped by their booth and collected their information.
There are perks for the event organizer too, who can track attendee movement and interaction around the venue and as they check into meetings and sessions, with full metrics reporting.
Poken also enhances networking by allowing attendees to swap contact details by tapping their hand-shaped smart badges together (a digital high five). Meanwhile, organizers can encourage attendee engagement through Poken’sgamification capabilities.
You can use on its own mobile devices the Leadature which is an app-based solution to capture leads at the custom exhibition stands.Each device can be named so it’s easy to track which salesperson is recording which leads.
The exhibitors can also use the camera that is there on their devices for scanning the QR codes on attendees’ badges for recording the leads. They can then qualify each lead with custom surveys and add notes and comments before saving the lead either online or off.
With the links to the electronic content that has been pre-loaded to Leadature, the exhibitors can opt to send a contact email right away through their bespoke exhibition stands.
The total number of leads that are collected, per hour and through the device is all shown on the dashboard of information. Data can be exported to Excel or straight into a CRM system so sales and marketing can get to work straight away.
The proximity technologies are used primarily by the Konduko for facilitating the digital handshakes. Touchpoint readers are positioned around an event and on exhibitor stands to allow the exchange of information with the tap of a badge.
The visitor’s interests and contact details stored in the badge are transmitted to the exhibitor, while the exhibitor’s information is transmitted to the visitor. Exhibitors can then track how attendees interact with their content, for example, if they share any information on social media or by email.
A profile is created, which can be updated with notes and products of interest to the visitor (the app also acts as a digital catalog for salespeople working on the booth).
Konduko offers exhibitors deep insight into their performance. by breaking down to their booth, at any time they can visit the Konduko Cloud to view the same and the popularity of the products and start their own follow-up sales campaigns by exporting contact details to Excel, CVS or CRM.
5. Noodle Live
Noodle Live’s lead capture solution combines radio frequency identification (RFID) enabled badges, Swipepoints, and a mobile app. Attendees can use the Swipepoints to collect event content and check-in to sessions.
Noodle Live also provides exhibitors with handheld Swipepoints to enable the exchange of information directly between a salesperson and an attendee.
The exhibitor is then provided with a complete data set within eight hours of the close of the event. The same tablets also track event and session attendance, so organizers can glean valuable data from the system.
To gather the interest of the attendees, providing a lead capture tool will make everything very easy. Not only does it eliminate the need for visitors to carry around heavy literature, but it’s also better for the environment too.
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