All experienced exhibitors know it very well that an exhibition is a great place for suppliers and customers to interact. Customers come at event floor actively looking to purchase, or at least eager to learn about your latest products/services, and suppliers have the time and the right attitude to actively engage with their potential customers.
The biggest problem from the supplier’s point of view is that there is a cut-throat competition, with each exhibition stand fighting to attract the visitor’s attention.
When you are investing often thousands of dollars into bespoke exhibition stands construction, it is really important that you get a return on your investment (ROI).
There are various types of stands are available in the market but custom exhibition stands are best to get more visitors at your booth.
Tips To Increase your booth traffic
1. Build a welcoming Design
Make it inviting and draw attention to your bespoke exhibition stand. Use appropriate signage, posters, and products to cut through the noise of all the other brightly colored displays in the area just like in custom exhibition stands UK.
You should convey your aim and also market your brand name with obvious signage. Make sure the designs are consistent throughout all of the elements at your exhibition stand.
2. Less is more
Consider the space you have and create a display that works and caters to that amount of space. Most exhibitors fall into the mistake of trying to over decorate and over stimulate their audience with lots of different elements, leaving their stand looking very busy and over the top.
Express your vision in a more minimal way by condensing your idea as it will be more successful and pull focus on you and your services.
3. Give a demo
Customers love a good demonstration during the bespoke exhibition. It can catch the attention of a small crowd and allows your potential customer to understand what you’re trying to sell by showing them how it can be really beneficial to them.
This is a chance for you to advertise your services to a crowd so your objective has to be clear to your audience. Talk to them and try to convince them.
5. Fixed or Custom stand Types
Fixed or portable stand types are easily available in the marketplace, but custom exhibition stands usually best to get high ROI.
Portable solutions such as expo packs, collapsible expo walls and pull up and fabric banners can be used with lower costs and in most cases designs can be updated if you hold onto the hardware. But choose custom exhibition stands if you want to create a buzz at your stand during the event.
6. Be creative
Clever and visually aesthetic displays are proven to be more successful than bland or over the top stands. Experiment with lighting, print and digital designs without over stimulating your audience.
Be mindful of distance as well. Consider more graphics and less text to get the attention of trade show visitors.
“It’s not about the money”! This line applies to exhibition stands too. Be careful with your budget and don’t blow it all on furnishing your stand with new or expensive materials that can only be used once. The extra money you save can be put towards a giveaway that can attract more people to your stand.
Generosity is a great way to attract visitors to your stand. Although your audience and/or potential customers will enjoy your freebies, it’s always a good idea to be mindful of what you’re giving away as it can cost you a lot of money. Try using relevant and memorable gifts.
9. Get Connected
Whether you conduct a small level competition that can be promoted on your business social media pages or just collect business cards, trade shows are the best places to get new leads for the business. Don’t miss the opportunity to make as many connections as possible.
Have a chat with your event organizer and see if you can negotiate the best possible location of your stand as the placement of your display can determine the success of exhibiting. Be sure to grab the best area, at a price you can afford.
11. Pick the right people
Select the right sales team members who can easily attract visitors to your stand. Enthusiasm and friendliness are key qualities to look for when choosing the right representatives for your stand.
12. Tell people
Don’t forget to invite people to participate in a trade show and visit their stand. Upload content on your website and social media accounts. Informing people will increase publicity and will bring more visitors to the event.
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